YOUTUBE ANNOUNCES FUTURE PLAN TO LAUNCH NFTS

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YouTube’s planned expansion into NFTs is part of a larger strategy that prioritises monestation in a bid to keep creators happy on the platform— a problem the company has struggled with since YouTube’s 2017 “Adpocalypse”.

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In terms of how YouTubers could leverage NFTs to build said “deeper relationships” with their audience, Mohan said it will give “a verifiable way for fans to own unique videos, photos, art, and even experiences” from their favourite creators.

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