Dot

The electric Ford F-150 truck, the most highly anticipated EV, is about to hit the U.S. market.

Dot

As the top-selling model line in the U.S. for 40 years, Ford Motor Co.’s F-Series pickups hold special weight in the auto ecosystem.  

Dot

The lineup, led by the F-150, generates more than $40 billion in annual revenue.  

Dot

Given this, Ford’s decision to electrify the F-150 stands as one of the boldest strategic decisions in 21st century business.  

Dot

An electric F-150, more than any other vehicle, will persuade rural America to go green, leading the way for almost every automaker that finds itself challenged by the electric transition. 

Dot

When now-Chief Executive Officer Jim Farley announced plans in early 2019 to sell an electric version of the F-150 — later called Lightning — he forced the hand of almost every boss in the business.  

Dot

Regardless of how many F-150 Lightnings make it off the lot, the truck arguably already has accelerated the adoption of electric vehicles in both the supply side and the demand side.

Dot

For more Tech Tips Swipe Up Now

For more Tech Tips Swipe Up Now

Arrow