Microsoft is preparing to hit Xbox users with in-game ads: report

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Over the years, Microsoft has found a variety of ways to bombard its customers with ads.

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As well as using Windows 11 to promote its own Edge web browser, the company has also used the Start menu to "recommend" apps to people.

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A new report says that Microsoft is working on a program that will display third-party ads in Xbox games.

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News of the advertising program comes from Insider which reports about plans to includes ads in free-to-play games.

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Ads in free games are something that iOS and Android users are entirely familiar with, but it's not clear how willing Xbox gamers will be to put up with such things.

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Even Microsoft is said to have voiced concern that in-game ads could "irritate" players.

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