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Augmented Reality is the Future of Online Shopping

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Snapchat lenses have for years helped users create funny or glam photos and videos to send to their friends, but recently a more practical category of lens has been on the rise: augmented reality (AR) shopping.

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One AR-powered shopping experience on the app lets users customize and virtually try on a pair of Nike Air Force 1s. Sponsored by the brand, the filter prompts you to toggle through and change the color and texture

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“If you want to implement augmented reality or, in a lot of ways, even just social commerce, your consumers have to be comfortable with technology,” Zhu says.

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