Apple’s AR/VR headset likely to come with a monthly subscription

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According to TrendForce research, AR/VR device shipments will reach 14.19 million units in 2022, with an annual growth rate of 43.9 percent. Increased demand for remote interactivity as a result of the pandemic will drive growth.

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TrendForce believes that no other branded products will be able to replace Oculus or Microsoft's current mainstream status until at least 2023.

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The HoloLens 2 dominates the commercial market, which costs more than $1,000 and up to $3,500.

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Because the commercial market places a greater emphasis on the advantages of hardware and software integration, manufacturers who dominate commercial systems, software, and platforms have an advantage.

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According to TrendForce, given the hardware performance requirements and gross profit margins, Apple will most likely target the commercial market and use the same pricing strategy as HoloLens.

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Overall, TrendForce believes that the introduction of new products by Apple, Meta, and Sony this year will be delayed and will not contribute significantly to the overall AR/VR market for the time being.

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